This is my poster design advertising 'mi adidas' created by Adidas. 'mi adidas' is a convention based on personal customization of your shoes. The thought behind this piece was to send across the message by wearing these shoes attractive people will be attracted to you. My target audience was mainly male. I think by using a anonymous silhouette of a women lets you have your own imagination of the women who'd be attracted to you. I had many ideas for my tagline, including "Attractive Attracts", "No one can create your personality", "Be yourself" etc. I Think using "See how you'd look" also helps the silhouette image because both the slogan and silhouette now relate. I think they relate because they both state no knowledge of the model that could be attracted to you. The slogan I used also provokes thoughts like this:
"See how I'd look, with these trainers I designed, and this woman!".
My inspiration was based on other shoe designers' advertisements, including Nike, Reebok, and Umbro. I wanted to be unique and go for something which would definitely attract my target audience so I used women as imagery. The silhouettes give off the image of a beautiful woman standing behind you looking round at you with the trainers in the foreground. They remind you of stereotypical beautiful woman (blonde hair and slim).
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